Simply Country was established in 1990 in Wytheville, Virginia, with a focus on bringing high-quality woven throws and home décor products to the gift industry. From the beginning, the brand emphasized craftsmanship, thoughtful design, and dependable sourcing, quickly building a reputation for distinctive textiles that resonated with retailers across the country.

As demand grew, Simply Country expanded its product offerings and manufacturing partnerships, allowing for greater flexibility in design and production. This period of growth helped position the company as a trusted supplier in both the gift and home décor markets, known for combining traditional weaving techniques with evolving consumer tastes.

In 1995, Simply Country was acquired by Weavetec, marking a pivotal step in the company’s evolution. This transition led to the formation of Simply Home, reflecting a broader vision and a more unified approach to product development, sourcing, and distribution. The integration strengthened manufacturing capabilities and allowed the brand to better serve a changing marketplace while maintaining its commitment to quality and design integrity.

Through the early 2000s, Simply Home continued to adapt alongside the broader U.S. textile industry, navigating significant changes while preserving its core strengths in woven products. The brand remained rooted in its heritage of craftsmanship and customer-focused service.

Today, the Simply Home brand carries forward its timeless designs while continuing to introduce new collections, with a focus on the wholesale market and a commitment to American-made craftsmanship, quality, and service.